Who is your target market? The simple reason people buy a particular house and not another, and why you likely bought the one you chose, is that they can visualize living there. They will not make on offer if they cannot. I appreciate that de-personalising your home is perhaps uncomfortable for you, but it is necessary.
As a seller, you will be marketing your property to the masses, and to pull offers you must to appeal to the widest possible cross-section of people who will be viewing your home. Potential buyers are comparing your house to many other houses on the market, including spanking new show homes, and against their own hopes and dreams.
If your personality and that of your family is strongly imprinted, they will not be able to imagine themselves in “your space”. Emotionally detaching and allowing them to picture bringing in their furniture and belongings will have the positive effect of both engaging their emotions and building buyer commitment.
When you move, all of your belongings are then packed up, so why not get a head start now and remove at least 50% so it isn’t as overwhelming later? You’ll appreciate how much easier it is to keep your home clean and tidy for viewings if you remove superfluous clutter.
Tip: A revenue buyer is not going to “oooh and aaah” over how fabulous your house shows. They are looking for defects and a rationale to bring down your asking price, even if they want your property. My suggestion? Don’t give it to them!
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